In Canada alone, over 740,000 people are living with Alzheimer's disease or other forms of dementia. Worldwide, the number of sufferers has grown to more than 44 million, making it one of the most pressing health concerns of our time.

Because it is a disease of the brain that disrupts memory, behaviour and cognition, a diagnosis of Alzheimer's is shattering and life altering - both for the sufferer and for his or her family and friends.

Alzheimer's disease currently has no cure, but there are a variety of strategies and treatments to help manage its severity. Join our cause at the Gordie Howe C.A.R.E.S initiative to help battle this devastating illness through increased awareness, advanced research and professional support for sufferers and caregivers.