Moving from a director role, Shannon takes on the position of Vice-Chair, Gordie Howe CARES. Currently the Vice President of Experience at Neo Financial, Shannon comes with years of experience in the financial and tech sectors and possesses a passion for driving innovative solutions.

Shannon’s connection and commitment to her involvement with Gordie Howe CARES comes from the memory of her father and his own battle with Alzheimer’s. In addition to seeing those directly afflicted by this disease and knowing firsthand how difficult being a caregiver can be, she saw the opportunity to provide more support to those who selflessly balance the caring for a loved one with their own health and well-being.

“The ability to play a role in supporting caregivers of those afflicted by Alzheimer’s and dementia is a true honour. Creating a place to connect through research, resources, and through a community of those that are experiencing similar emotions and challenges is something I feel blessed to be a part of each day.”